Flow — Softland
Corporate web platform and custom internal management system engineered for Softland, augmented by Artificial Intelligence. It unifies the end-to-end lifecycle of multi-role internal tickets and requests, a commercial lead prospecting CRM, a proprietary email marketing engine, and an embedded contextual AI copilot providing live user assistance and automated executive reporting.
Problem & Requirements
Daily operations relied on multiple disconnected tools and manual spreadsheets to manage interdepartmental requests, track commercial leads, and dispatch communication campaigns. Executives spent hours manually collating fragmented data and compiling consolidated performance reports.
Architecture & Delivered Deliverables
We designed and implemented a full-scale Web App with lightweight modular architecture and a relational MySQL database. We built an intelligent requests inbox with multi-stage approval workflows and auditing, a commercial sales pipeline, an email campaign manager with open rate analytics, a website uptime monitor, and a contextual AI Assistant that guides operations and generates instant executive summaries.
Custom Business Modules Built for Flow
Requests Inbox
End-to-end management of internal tickets classified by area and type, with responsible owner assignment, attachments, and complete lifecycle audit trails.
Commercial Leads CRM
Opportunity pipeline, logged interactions, qualification stages, and automated reminders for timely sales follow-ups.
Contextual AI Copilot
Embedded AI assistant answering operational queries, onboarding staff on company policies, and generating instant executive summaries.
Email Marketing Engine
HTML template manager, segmented subscriber lists, and real-time open and click telemetry without third-party email service fees.
Technology Stack & Engineering Entities
Let’s build the custom platform your organization needs
We engineer operating platforms, custom CRMs, and AI-assisted web systems with clean native code, enterprise security, and zero recurring licensing lock-in.